How we work together

The AI transition is not a tooling problem — it is a strategic and narrative one. The brands that will define the next decade are the ones that rebuild how they work from the inside out, with AI as the operating layer rather than an add-on. We help brand and marketing leaders navigate that shift with clarity, grounded in research-based frameworks rather than vendor hype.

Brand AI Visibility Audit — entry point

A focused assessment of how your brand currently shows up across the AI systems that increasingly mediate discovery, research, and decision-making. We examine how leading language models and AI-powered search surfaces represent your brand, your category, and your competitors — what they say, what they miss, and what this means for positioning in an AI-first information landscape.

You leave with a clear picture of your brand's AI visibility, the narrative gaps that need closing, and a prioritized set of moves to shape how you are represented as these systems become primary interfaces for your audiences.

Best for brand and marketing leaders who want to understand their exposure and opportunity before AI-driven discovery reshapes their category. 2 weeks.

AI-Native Diagnostic — entry point

A structured assessment of where your brand sits in the AI transition. We map your current stack, workflows, and capabilities against the AI-native value chain — from consumer intelligence through creative, activation, experience, and measurement. You leave with a clear picture of coverage gaps, redundancies, and the three to five moves that will matter most in the next twelve months.

Best for brand and marketing leaders who want a rigorous outside view before committing to direction. 3–4 weeks.

Narrative & Positioning Engagement— core offer

We work closely with your leadership team to develop the strategic narrative of the brand in an AI-native world — the story that holds together internal strategy, external positioning, investor and board conversations, and the thousand daily choices AI will begin making on the brand's behalf. This is where research-based frameworks meet your specific category, competitors, and ambition.

Best for brands entering a period of transformation, repositioning, or category redefinition. 2–3 months.

Transformation Partnership— deep engagement

Hands-on work with your brand and marketing organization to redesign one or more stages of the value chain around AI — creative production, measurement, consumer intelligence, or experience. We combine narrative strategy with operational redesign, working alongside your team and chosen vendors to embed both the frameworks and the capabilities that make the new model sustainable.

Best for organizations committing to meaningful change, not surface-level experimentation. 4–6 months.

Ongoing Advisory

A standing thinking partner for CMOs, founders, and brand leaders navigating the AI landscape — tool decisions, team structure, vendor relationships, and the narrative choices that shape them. Monthly retainer, structured around your calendar and the decisions in front of you.